Hey there.. :-D
I looked at both sites, and they both need work. The consulting site is
hard to read given the layout and brash colors. The "How to" site is
even harder, with navy-blue on black, giving almost no visual contrast.
I concur that the consulting site looks like a NACAR vehicle. Looking
at the home page, I see you`re a consultant but I have no clue what it
is you`re consulting about.
On the "How to" site, I don`t understand why the first thing I see is
that I should download free software. I`m not even sure what it is
I`m going to learn how to fix.
You`ll want on the How To site at least an index or table of contents,
or some form of search capability. You`ll also want to explain
immediately what it is that people are going to learn "how to" fix. The
title being PC Fixes, there`s a major contradiction in logic at the
On the other site, being a "computer consultant" doesn`t say anything,
really. I`m guessing, but it sounds as if you`re actually Systems
Analysts with the option of implementation. That would include buying
client-approved hardware and software, then doing an installation?
If so, you should use your space on the home page to highlight that, rather than some vague term like "consultant."
What both sites lack is a core message. That message shouldn`t be what
you do, nobody really cares. It should be what you offer the visitor.
That distinction between perspectives is the leading problem I see
everywhere online and in business.
Nobody really cares what you`re doing. That`s your life, your
adventure, your time. What everybody cares about is how "this site"
(whatever they`ve clicked on) will have any kind of impact or effect on
their own life and time.
I can`t envision anyone going to Google and typing in "computer
consultant." See? Instead, ask yourself what they *would* type into
Google. That`ll require having a solid product, message, mission, and
offer of some sort.