Yikes! That`s an awfully long single paragraph! :-D
Remember back to high-school English, for a moment. What`s the purpose of a paragraph? How is it different from a sentence?
A sentence is pretty obvious: It`s a statement of some kind. A
paragraph is a grouping of related thoughts and statements about 1
idea. One idea, not the whole concept.
The second comment I`d offer is that in a professional piece of
writing, you`re better off trying to keep your personal self out of the
mix. It isn`t a formal rule, but it just works better all around. For
"The most important aspect of learning to be a sales professional is building a Culture for Success and being a Student of the Game. I want you to understand this first sentence before we move on, as it is very important."
Note three issues in just the opening. You`re being contradictory and
redundant in your use of "important." Additionally, you`re capitalizing
words for no reason. If you want an acronym, then you should include
"......to be a sales professional is building a Culture for Success (CS) and being a Student of the Game (SG).......
Is that your intent, to refer later to building a CS in order to be an SG?
But to make the previous point, YOU want this or that. Many readers unconsciously get their back up being told what to do.
It`s always better to have your reader draw their own conclusion, or be
led to a particular conclusion. With emotions, they should feel their
own emotions rather than be told what to feel. With information and
knowledge, they should examine the propositions and make their own
determination of truth.
to be a sales professional includes two related aspects: building a culture of success and
being a student of the game. These are very important concepts to
remember. We`ll discuss this culture of success at length, and talk
about how the art of selling is similar to a game.
"What exactly is a culture of success? It`s an environment in which
selling becomes second nature. The selling process flows naturally and
easily, making your customers comfortable in their surroundings."
and so forth.