I am assuming you`re not a professional web designer, so I`m going to go lightly on you... After visiting your web site, there was nothing on the front page that captivated me to read your content... There are not attention grabbers, or anything that would make me want to read your content. I had to force myself to read your front page for the sake of this conversation.
I don`t know what it is about the design but it`s not inviting it is very dull and boring... I have a good suggestion for you... if this was a home made web site? hire a professional that will give you a good presentation and a good web site.
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!