Forums: Discussions for entrepreneurs and small business.

This is what my colleague Donny Deutsch said…

"My brand has always been aggressive, truthful, in-your-face, fun, a little boisterous, a risk taker," he says.

For the site   www.tvkal.com , t he expert Professor gives his signature of one smile out of four smiles for originality and three frownsfor the site being a waste of time. Three frownsfor not tapping into your target market (because everybody that watches TV is not your target), and for not positioning or differentiating from your competitors (because what you said on the forum about your competitor should be on your website, along with the rest of your message you put on this forum-whoops!). And  two frownsfor lacking media publicity, testimonials, and an approach to show the audience why they need a site like this to participate, not can use (need- being the key word as in can’t do without, can’t live without, it won’t waste your time, it serves a mandatory purpose, its what’s hot, it’s what’s in, it’s the buzz, it’s the shh), as well as how it benefits the customer long- term.

  www.tvkal.com gets an all around four frowns out of four.

Strap for cash or not, the way the site was marketed is inexcusable and whoever developed the site and did the copywriting was high on something. But you learn the hard way when you’re not an expert and allow fast talking salesmen to scheme you into believing that this site is happening. It’s like the person who wants to be a comedian because he thinks that his friends are laughing at what he says, when truly their laughing at how silly he is. Friends aren’t there to tell you the truth and hurt your feelings. It’s my job to do that and show you the real world of how business works, as well as how customers think. I do research on customers all day long and listen to them before launching a new company’s brand, business or service so they won’t fail. I specialize in growing businesses competitively without failure. This way, my clients business won’t have to come to sites like this and ask merciful viewers “how is my site”. Saying to the TV viewers, to support the writers who went on strike is a no-no. Because customers don’t like when someone mess up their orders, and the writers have screwed up the viewers order in the way the watch TV. Regardless of how popular and valuable the writers may be to the success of a show, customers don’t like propaganda political views when being entertained on a neutral site, unless you’re Michael Moore or are broadcasting the news and not asking support for corporate issues. Refrain from being political, religious, anti, pro this, support that, or explicit when doing business with customers. Treat customers how you want to be treated, whereas you don’t want to purchase groceries from a store who share their personal views, even if it’s related to issues dealing with corporate. If clerks at the store go on strike, customers only care about feeding their families, not if the favorite clerk- Susie will be in the check out line. Either be a loud Michael Moore website that will become a fad or be a toned down enjoyable website that doesn’t stir up viewers emotions, but stir up their enjoyment for pleasure. Don’t deny things when you’ve made a mistake or try to tell an expert he doesn’t get what you’re doing, you read it all wrong, or that he doesn’t understand your purpose, because if I don’t get it, then nobody else will, except a few that pity you. Homeless people get pity but they can’t get enough money until they stop begging others for pity and start working on making themselves better, or else they will continue to fail. Just acknowledge what’s wrong and don’t debate mistakes, because companies do it all the time until they come to sites like this and wonder why customers aren’t cooperating. The site is a TV planning site that is supposed to make viewers lives easier with no stress. The site should have been called “www.stress-free-tv.com. The site needs to position itself as the new leader in being a stress-free TV plan site, and reposition mininova.com as the ancient guide, whereas they would be your competitor. This will make you look more advanced and take away their viewers. Ask me how to get your site to be the only advanced TV planning site online, where you will have massive audiences clicking as if remotes went out of style, and the media frenzy making you the hottest trend site in the news?

“You know its official when you see Professor Rainmaker expert signature, because anything else doesn’t count.”

“Opinions don’t count; just expert ones!”