We are looking for creative ways to get our the word about our new business. Of course there will be a press release going out, but what are some other creative and non-traditional ways of announcing that your new website/business is here!
The gift to those who helped with the project is a great idea, but I think you answered your own question mentioning it. Basically, make a small, personalized letter and gift, something small but non-traditional, and send it out to journalists.
In an age where we receive (I`m a journalist as well) tons of press releases, getting something in the mail, or even digital - but special, is a real treat. From simple swag (Swag is great when pitching ideas to bloggers ;)) to even simpler letters.
A friend of mine sent a letter talking about his new site in the form of "Hi, I`m x site. I`m new here...". He basically made a funny little story about how the site came to be and what it`s plans were to do when it grows up. You don`t have to be silly at it, but a little humor and some basically colored paper and envelopes sometimes does a lot.