Forums: Discussions for entrepreneurs and small business.

I wanted to tell everyone about a new tool online to help create brand names, called brandfetch.com.

I`ve been an entrepreneur for a few years now, and I find that coming up with that perfect name for a product, service, or company is exceedingly difficult. Not only finding the name that will stick, but also getting the domain name, making sure no one else has the name, etc. etc.

So my company, LucidData, created brandfetch.com. It`s a completely interactive interface that gives you categorized word lists (e.g. Finance, Advertising, Physics, etc.), a fast domain search, Google stats on the name you come up with, and more!

Check it out next time you need a name!

All the best,
Chris


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Chris Hackel
Partner
LucidData Group
212.431.1175
cvhackel@luciddata.net

That sounds interesting.  Do your word lists come from keyword searches online for available domains or from an automated dictionary-like list?    

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"Forget inspirational quotes to keep you going. If by doing what you do, you get an hour every day to relax, be with the ones you love in comfort without doing wrong, then it is all worth it." -Anon.

Hi David.
Right now, we have pulled the word lists from a variety of academic and public sources, and integrated in a dictionary to give the mouse-over word definitions.
However, your idea about keywords is something we are *very* interested in doing. Google actually has a search parameter "~" that finds terms like the one you are searching for, and searches for those too.

Another thing we are working on, in the "web stats" tool on Brandfetch is using this Google "similar word" functionality to give you a list of related words to your brand ideas ... so you can see what some associations may be.

Enjoy the site!




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Chris Hackel
Partner
LucidData Group
212.431.1175
cvhackel@luciddata.net

Exactly.  It wouldn`t be too hard for your programming team to integrate a function for example, that tells the user the frequency of a certain word in a sampling of press over a certain year.  A tweaked Google feed could easily do that for you.

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"Forget inspirational quotes to keep you going. If by doing what you do, you get an hour every day to relax, be with the ones you love in comfort without doing wrong, then it is all worth it." -Anon.

Right--You might have noticed also in the mouse-over word definitions that we have places for "Google score" and "Namer score"--we are going to populate the "Google score" with each word`s frequency on Google, and the "Namer score" with how often users save each of the words using Brandfetch.

Great feedback! Thank you!

If you can think of additional functionality that you would find helpful if you were creating a name, please let me know!


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Chris Hackel
Partner
LucidData Group
212.431.1175
cvhackel@luciddata.net