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Creating a Simple Viral Email Campaign

 
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googleguy

posts: 65

Aug 06, 2008 1:06 AM ET    Quote  Report Abuse
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 We`ve all received them, the great joke in our email inbox sent from one of our friends or colleagues. How many times have you opened the mail, laughed your head off and forwarded it to a group of your friends. That is a viral E-mail campaign!
 
The simple definition of a "viral" campaign is to have someone pass an online message from one person to another. Kind of like the flu, except online, I guess we can call it "CYBERFLU"......you heard it here first.
 
The greatest thing about creating a simple viral E-mail campaign is that it can be very little work. Find a great joke, put it in an E-mail, add a blurb about your website and what you offer and a link to your site. If the joke is good enough, it will get passed around to places you would never imagine.
 
Of course, the better the message or "hook" in the E-mail, the better the chances of it going viral. Big companies spend lots of $$$ to create these campaigns. Here is a great one.......  http://www.news3online.com/index.php?code=431rKL79tN98BEO5C3i7 I wont tell you what it is, but trust me its fun! ( Don`t worry its not spam, has nothing to with my company, but the name you will see is mine).Turn your sound on for this one.
 
Try it out, start with a list of friends and send them an email with a catchy slogan and a great joke or video or image. Be sure to include a great offer for your services on the E-mail somewhere, and a link to your site. If you really want to create an awesome campaign, like the one above, consider hiring a pro.
 
Have fun and......GO GET IT!!!!!!
 
 
googleguy8/15/2008 11:31 PM


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bookrdr

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Aug 06, 2008 9:37 PM ET    Quote  Report Abuse
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Great article.  That link to the video was great.  I have been looking to do an email blast for my company, but coming up with the email is the difficult part.  Can you do it for me for free?  J/K

Excellent look at viral email campaigns!

googleguy

posts: 65

Aug 07, 2008 8:18 PM ET    Quote  Report Abuse
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Thanks bookrdr,
 
that campaign is amazing, wish i came up with it.
 
 


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