Forums: Discussions for entrepreneurs and small business.

Hi, all! My marketing and public relations firm is coming along quite well. I am interested in learning what specific products and services you are seeking in a marketing and public relations firm. What type of benefits and value are you seeking? What`s the "it" that will get you to hire a certain firm? Are you seeking one-time help or continuous help? Thanks.

Shayla



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S. Price
info@iambuzzworthy.com
http://iambuzzworthy.com
Every Business Deserves Attention!

I think marketing services should be continuous, and you should present it to the client that way ... because it`s not just the now, it`s setting up the now for everything to happen in the future. So if people are going to hire out for marketing and PR, they should be hiring out someone to make their entire calendar and set up several campaigns to launch at different times, as well as monitoring for those campaigns.

Hello! Thanks for the input. I understand marketing services should be continuous. However, small businesses don`t always have the funds to hire you month after month. Are there any services I can offer as a "start up package"?

Thanks,
Shayla


-------------------------

S. Price
info@iambuzzworthy.com
http://iambuzzworthy.com
Every Business Deserves Attention!

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Melissa Yamello
Owner/Designer
Storybook Studio
www.storybookstudio.net

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Great! Are there any PR products I can sell besides books, ebooks, and information products? I have the services, but I want to sell a PR product. Any suggestions?

Also, do small businesses purchase e-books online? If so, can you provide a price range? I am thinking about producing a 20 to 30 page marketing/pr e-book for about $6-$10.

Shayla



-------------------------

S. Price
info@iambuzzworthy.com
http://iambuzzworthy.com
Every Business Deserves Attention!

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Warm Regards,
Cherie

Quality accessories for you and baby, made in USA
Studio Cherie

Thanks. However, this would classify as a PR service. The hardest thing for clients to understand is that a press release doesn`t bring in attention for your business; it only is an agent that helps in the process.

The real service is the research pushing the product into the news market and calling back the media for follow-ups. It really does take a lot of time and effort. Nothing is guaranteed in this business; that`s why small businesses don`t place a lot of money on marketing/public relations. When in reality, it should be just the opposite.

But, you did give me a possible idea for a PR service. I think the problem isn`t always the writing of the press releases for business. I think the problem is the news angles small businesses choose.

How about I create a service that allows small businesses to fill out a form and then I could generate angles (minimum five) for them?

Would you be interested in that?

Thanks.


-------------------------

S. Price
info@iambuzzworthy.com
http://iambuzzworthy.com
Every Business Deserves Attention!