Credibility means being believable. As such, it all comes under the
philosophy of reality and truth. Putting a label on something doesn`t
make it believable. Instead, it`s the countless aspects of language,
communication, the way a person looks during a face-to-face meeting,
the product, the explanations, and reasoning, to name a few.
Investors are completely adjusted to making allowances for nerves,
being new, and so forth. It`s a lot like an agent auditioning a new
band. With enough experience, it doesn`t really matter if the band is
nervous, young, unpracticed, and so forth. You can "hear" the
underlying quality or unique differences of the music.
So too, listening to plenty of elevator pitches, an investor is going
to get a pretty good feel for the *basic* idea of the business. If it`s
a good idea, then you`ll get a lot of questions and help to flesh out
the overall proposals. It`s the idea that counts, not the labels and
letters after the company name.
Interestingly enough, you don`t "create credibility." In most cases,
you meet a stranger and they assign you credibility by default, unless
they`re a strong cynic, skeptic, or they`re paranoid. What actually
happens is you "lose credibility," as you move into the initial
communication with someone.
In the case of written materials and interviews, as with a business
meeting, if the writing is bad, grammar fails, the words create
ambiguities, that`s a major loss of credibility. Your overall
appearance, your sense of confidence; those too affect the credibility.
If numbers don`t connect or they contradict each other, or they`re just
not there, that`s yet another loss of credibility.