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Make no mistake, your trademark may ultimately become your single most valuable asset but this can only happen if you implement the right strategy with a few hundred dollars at the start.
Think about COCA-COLA with all their property, factories and world-wide integrated distribution systems yet their brand (trademark) has been valued, by the New York marketing consultants Vivaldi Partners, at $55 billion.
Some firms like EA Sports/Games, Coach, Nike and Toyota value their trademark at 20% of their overall value with the likes of Victoria`s Secret, Harley-Davidson and Pixar actually valuing their trademark at over 50% of their overall capitalisation.
Still, if you get it wrong at the start, it can cost you a fortune in trying to get the right protection latter. Patent attorneys don’t come cheap and the trademark office is bound by strict governing laws. Moreover, your competitors have a vested interest in stopping you at every turn with their objections. So, while you fight out the years in the registration process your name in the market is growing in value but you still may get no protection or ownership at the end.
All of this pain and wasted money can be avoided if you get it right at the start. See my article on Create a Tradmark to find out more.
