I like the site. :-) It looks professional, works smoothly, and has everything I`d want to know. So it comes down to being picky.
One thing I`d like to see on the main page would be an "Ages # - #"
heading, perhaps right up there at the top. Yes, the word "kids" and
the photo tend to imply that it`s for young kids. But how young?
I remember my daughter was willing to accept certain motivators of certain types, always changing depending on her age.
Another thing that bothered me was the Flash! demo. I clicked it, using
a DSL line (Firefox 1.x), to watch the "How it works." The changes were
so slow I finally just lost interest and clicked away.
Either speed up the movie to something approaching standard video, or
convert it to a slide show, where users can push a "next" button.
Visual demos are totally different from written words, where a person`s
reading speed matters. Everyone can see, grasp an image, and read a
heading in about 1 second. So how come it`s so slow? I don`t mean
loading...that was fine. I mean it paused way too long between frame
Other than that, you could probably put some sort of "white paper"
area, maybe call it "Resources" or something on a tab. It`d offer some
research by psychologists as to the quantifiable benefits of using
appreciation methods and incentives in raising children.
Nice site though. :-)