Perhaps we should use Jeff`s idea as a springboard for this project, and as the idea is brainstormed and discussed, we can determine if it`s an appropriate product. It could be that further exploration on this topic leads us to a tangential idea that hasn`t yet been considered. I think that proceeding with this (even as just an initial exercise) might be a good way to develop the process of this effort, if nothing else. Sometimes, just moving forward is a good way to figure things out.
With the privacy/identity theft idea as an initial concept, I`d suggest that we use our wide-ranging community to do some market research. With the multiple perspectives and varying levels of expertise of participating members, we should be able to gather a diverse collection of feedback.
Maybe those members who are interested in the marketing aspect could take some initiative here. If those with such expertise would propose some survey criteria, we could begin to evaluate the viability of the initially proposed product.
From my own personal perspective, I was thinking about collecting anecdotal information, asking "non-geek" types (e.g., average people who have a functional level of computer knowledge) about their privacy/ID theft concerns, what methods they currently use, and what they`d like to have available to deal with these issues. Then I might ask them to complete the phrase, "What someone REALLY needs to come up with is ...." It`s not a particularly sophisticated or scientific approach, but it would be a start.
Ok market research people (or anyone else), here`s your invitation to jump in with your valuable input.