The ad was fine, but one phrase caught my attention: `Confidential Advice`.
Sure, business advice, no matter who provides it, needs to be confidential. I just found it a bit out of context for a SCORE ad. This got me thinking:
If small businesses really are the engine of America`s growth, and tax revenues are declining according to IRS reports, what better way to gather intelligence on startups than a program like SCORE. Free advice, a panel of `seasoned executives`, all of whom end up with your entire business plan, Federal Tax ID number, funding information, etc.
Great stuff to have on file if you`re the Federal Government.
Maybe I`m just jaded by the Bush administration ( I know, I know, the SBA has been around for decades), but is anyone else just a little creeped out by them having all of this information on your business? I personally have nothing to hide and file my taxes to the letter of the law, but it does make me wonder:
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Jeff A. Gregory President, Chief Brand Strategist Brand Counsel, LLC Branding Brilliance www.brandcounselllc.com




