Some great tips everyone, thank you for your honesty.
Inspired artisan chocolates-www.chokolajchocolate.com
OK, made a few updates to the site in response to your tips:
Changed the Purchase tab to Shop
Changed the Events tab to Weddings
Changed the Menu tab to Descriptions
Added a link directly to the Assortments on the Descriptions page
More to come…
I love the idea, but haven’t figured out how to achieve it with the template design I am working with.
Until we work that out we are trying to offer the descriptions as what is inside the assortments.
I love the customization idea, I think it’s great. But yes it is beyond our web capabilities at this point (chocolate is what we do best). But as stated on the site we do offer that capability over the phone, which is already popular. A more flexible web platform is in our plans for the not so distant future.
The way the site views on Internet Explorer is gray in the far background and in the center it should already be white with dark gray/black text. Nav. Bar is white with dark gray/black text and lines. Are you using a different browser? And If I change one tab to yellow they all turn yellow lol. Great ideas though, we really appreciate it.
I made the tab “Shop” all capital, that’s about as much differentiation we can generate with this program. I was worried about it looking to aggressive, but it looks rather enthusiastic. What do you think?
I have a different suggestion from other people here. I love chocolate. But looking through the stuff you`re offering, I was going, "What?" Herbs in chocolate? GOLD? Is gold actually edible? I guess it is, but I`ve never tried it.
Maybe I`m not your target market. Maybe you`re aiming for people who have been eating chocolate-covered gold (or gold-covered chocolate) from childhood, but if you do want to sell to more middle-class people, I would suggest two things:
First, acknowledge on the site that your chocolates have ingredients not found in products from Hershey`s. Explain why anyone would put lavender inside chocolate, or gold on top, and what (if anything) this does for the flavor. Educate me.
Second, have some comments from customers telling why they like your chocolate so much better than other chocolates that are available. I`ve had some awesome chocolate from Belgium. If I am to be convinced that your chocolate is better than what I`ve had before (in other words, I should buy yours instead of that), I`d like to hear from some third parties that it`s better.
These two things don`t have to be prominent parts of your home page or shopping area, but perhaps you could do something as subtle as a link in the text where appropriate that says something like (Why does this chocolate have such exotic ingredients?). With the parentheses. That should express that it`s a question the reader might have, not part of the narration.
Thank you for your comments. You have some interesting suggestions. Our target market is not defined by ones income, but is defined by a person’s relationship with quality. Think of the range of incomes driving luxury cars for example.
Currently we discuss our ingredients in the About Us section. I like the idea of including a link to delve further into our ingredients. We have something similar planned where you can click through the individual chocolates and hear about our inspirations for each one.
We are in the process of gathering feedback from our site guests about their experiences and will be posting them in the coming months. Education is always a benefit to the consumer and we are passionate about that.
Thank you for being so open, it’s always great to hear someone’s feedback. It presents opportunities to grow.