Forums: Discussions for entrepreneurs and small business.

Dale (DKing),
I think the problem here is that only a few people in the world live and breathe sales, moment by moment, day in and day out. Many other people have a clear understanding of sales, but know when to turn on and off their selling "mode."

It`s like being on stage as an entertainer. I knew a number of musicians and comedians who ended up either addicts or institutionalized because they simply didn`t know when to "come off stage."

I`d also suggest that it`s a touch impertinent to say that, "If you don`t  have a background in copywriting or sales like I do, it`s probably difficult for most of  you to understand what I`m saying here. But I`ll try to explain:" and not expect to get a bristling response.

Contrary to some of your allusions, not all Web sites are constantly selling something. In this topic, with beef jerky being the product, Janie has asked about content and we can infer that it also involves content that sells.

However, it probably was my adding in that I`d like to know about how writers charge for ALL forms of content that may have skewed this whole thing into wherever the heck we are at the moment.

I`ve learned a great deal from all this, particularly in how I conceptualize a "sales letter," and how that differentiates from "web content." True, we`ve gotten a bit side-tracked, but actually not all that much.

I`m also seeing that writers understand that putting words together is both a skill and an art. Where I think many other people believe "writing" is what anyone can do, and that "writers" should consider it a lucky favor if those other folks are willing to pay them anything at all.

It`s a really interesting contradiction of value, and that`s where some of the seemingly off-track discussion here, actually isn`t off track. In my opinion.

Craig, you totally misconstrued the meaning of what I wrote. My exact words were:

"I believe if you sell products and services, every word of everything you write should try to achieve the goal of getting a sale."

What in the heck do those words have to do with comedians, musicians, institutions and addicts? Yes, I understand that you were making an analogy, but the analogy that you were making doesn`t really apply here, because I was talking strictly about web content.

Talk about making a quantum leap into absurdity...and you call me impertinent?

Your last post was the epitome of impertinence. Not knowing anything about me personally, you`re assuming that I`m addicted, simply because I happen to be more passionate about marketing than most people - and I freely express that passion.

Well, I make no apologies for my passion.

As usual, you`re taking someone`s post, misinterpreting it and going off on one of your crazy tangents. 

Dale King

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Dale,
Before recusing myself from this thread, I`ll be blunt. I was trying to nicely say that you can`t seem to stop selling, stop pontificating, or stop telling people they`re not as bright as you. You can`t, in short, seem to figure out how to get off the stage and just be regular.

It`s a shame too, because you make learning something from you an exceedingly unpleasant experience. Despite all that, I appreciate your help in explaining the purpose and function of a sales letter.

Kathy, that statement makes you look very foolish. Here`s my website on the first page of Google. I`m  currently #6, although I`ve been as high as #1.

http://www.google.com/search?q=internet+marketing+help&b tnG=Search&hl=en

Of course, that`s just for one keyword phrase. I`m also on the first page of Google for dozens of other keyword phrases. Kathy, you may not like my style, and that`s certainly your prerogative. I`m no fan of yours either.

But like it or not, any claims that I make about myself, I can always back up with cold, hard facts.

Dale King

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If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

Well, as long as we`re being blunt Craig, my opinion of you isn`t any higher. Be that as it may, it was my pleasure to explain the purpose and function of a salesletter to you. I truly enjoy helping people.

In either event, I`m done with this thread.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

LOL...Writers should stick together more.  I kind of feel like what I said has been misinterpreted too....so, we all agree to disagree...see you in other posts.