I think the problem here is that only a few people in the world live and breathe sales, moment by moment, day in and day out. Many other people have a clear understanding of sales, but know when to turn on and off their selling "mode."
It`s like being on stage as an entertainer. I knew a number of musicians and comedians who ended up either addicts or institutionalized because they simply didn`t know when to "come off stage."
I`d also suggest that it`s a touch impertinent to say that, "If you don`t have a background in copywriting or sales like I do, it`s probably difficult for most of you to understand what I`m saying here. But I`ll try to explain:" and not expect to get a bristling response.
Contrary to some of your allusions, not all Web sites are constantly selling something. In this topic, with beef jerky being the product, Janie has asked about content and we can infer that it also involves content that sells.
However, it probably was my adding in that I`d like to know about how writers charge for ALL forms of content that may have skewed this whole thing into wherever the heck we are at the moment.
I`ve learned a great deal from all this, particularly in how I conceptualize a "sales letter," and how that differentiates from "web content." True, we`ve gotten a bit side-tracked, but actually not all that much.
I`m also seeing that writers understand that putting words together is both a skill and an art. Where I think many other people believe "writing" is what anyone can do, and that "writers" should consider it a lucky favor if those other folks are willing to pay them anything at all.
It`s a really interesting contradiction of value, and that`s where some of the seemingly off-track discussion here, actually isn`t off track. In my opinion.