Who said it was? I specifically said other than the search relevancy factor, writing for the Internet is no different than writing for offline mediums - and it`s not.
Regarding a bad risk on the part of payment in full upfront, that`s merely your opinion. My clients certainly aren`t complaining about it.
Your statements (confuse the heck out of me)
other than the search relevancy factor, writing for the Internet is no different than writing for offline mediums
Writing is writing, be it offline or online. The same basic principles apply
Writing a salesletter as opposed to an article or press release is a whole different proposition altogether. Writing salescopy requires an entirely different skill level...not the least of which is a thorough understanding of sales, marketing and human pyschology
Others think - people do scan:
Thank god you`re in the minority when it comes to that reaction, because thousands and thousands of us Internet marketers would be out of business by now, and pay-per-click would cease to exist.
Thank you, I try to be a leader rather than a follower
I never said people don`t scan. This whole thing is getting ridiculous!
Craig, I agree with you to a point. However, I guess I think differently than most people, because the ABC`s of selling were instilled in me at a very young age: Always Be Closing!
I believe if you sell products and services, every word of everything you write should try to achieve the goal of getting a sale. That said, depending on the type of website you have, you don`t necessarily need a salesletter to accomplish this goal.
If you don`t have a background in copywriting or sales like I do, it`s probably difficult for most of you to understand what I`m saying here. But I`ll try to explain:
Even if you elect not to use a salesletter on your website, there are certain "selling" words and phrases that you can incorporate into your current web content that can accomplish nearly the same task as a salesletter - without actually sounding like a salesletter.
If you don`t know what those words and phrases are, I highly recommend you pick up a copy of Words That Sell by Richard Bayan, as well as Phrases That Sell by Edward W. Werz.