Forums: Discussions for entrepreneurs and small business.

Very satisfied with his service,... will do. As I hope everyone is, with who they hire.

I don`t really feel like reading all 5 pages here, but I would click off a sales letter too. Along with that long squeeze page, the internet marketer page, and all other things of that nature.

And writing a sales letter is not writing a newsletter is not writing a blog is not writing content. Writing is not just writing in all forms - they all have different techniques and tactics.

It is not in the client`s best interest to pay you 100% up front. If they like you that much, great. But it`s a bad risk on their part.

Who said it was? I specifically said other than the search relevancy factor, writing for the Internet is no different than writing for offline mediums - and it`s not.

Regarding a bad risk on the part of payment in full upfront, that`s merely your opinion. My clients certainly aren`t complaining about it.

Dale King

 

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Using HouseofJerky`s example, I think we have to keep in mind there are two very different purposes in regard to finding "the best beef jerky."

DKing is right that reading is reading, and people have been scanning sales letters for 50 years. That`s why I agree, saying that writing for the web is no different than any other *medium* for written language.

But writing *content* is very different when it comes to the purpose of that content.

For example, suppose House of Jerky is a brick-and-mortar store. You`re in a resort town, out in Montana, and encounter the actual store. When you walk in the door, you sure don`t expect a clown in a suit to jump up and start shouting about all the features and benefits of beef jerky!

Instead, you expect to see counters, try some samples, and perhaps see whatever else is in the store.

On the other hand, suppose you`ve booked a trip across the country, where one of the stops will be the town with the store. You get a packet from your travel agent, with highlights and "Things to Do" on your trip. In that packet, a 1-page flyer from House of Jerky would be a sales letter. It would try to entice you to vist the store when you`re in town. VERY different type of writing than that labels on the example products in the store itself.

Your statements (confuse the heck out of me)

other than the search relevancy factor, writing for the Internet is no different than writing for offline mediums

Writing is writing, be it offline or online. The same basic principles apply

Writing a salesletter as opposed to an article or press release is a whole different proposition altogether. Writing salescopy  requires an entirely different skill level...not the least of which is a thorough  understanding of sales, marketing and human pyschology

Others think - people do scan:

How people scan web pages | Writing the web | Scanning | People don"t read

Making text scannable

Thank god you`re in the minority when it comes to that reaction, because thousands and thousands of us Internet marketers would be out of business by now, and pay-per-click would cease to exist.

Thank you, I try to be a leader rather than a follower

~roland

 

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I never said people don`t scan. This whole thing is getting ridiculous!

Dale King

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If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

Craig, I agree with you to a point. However, I guess I think differently than most  people, because the ABC`s of selling were instilled  in me at a very young age: Always Be Closing!

I believe if you sell products and services, every word of everything you write should try to achieve the goal of getting a sale. That said, depending on the type of website you have, you don`t necessarily need a salesletter to accomplish this goal.

If you don`t  have a background in copywriting or sales like I do, it`s probably difficult for most of  you to understand what I`m saying here. But I`ll try to explain:

Even if you elect not to use a salesletter on your website, there are certain "selling" words and phrases that you can incorporate into your current web content that can accomplish nearly the same task as a salesletter - without actually sounding like a salesletter.

If you don`t know what those words and phrases are, I highly recommend you pick up a copy of Words That Sell by Richard Bayan, as well as Phrases That Sell by Edward W. Werz.

Dale King

-------------------------

If you`re tired of all the money-making
hype, lies and scams...read this!
Click here for more details!

It has gotten to be a crazy thread!

This thread was about "website content"!

It was not about brick and mortar, not sales letters, not travel brochures, not about fliers, and definiteley not about House of Jerky.

adding to this post, and the reason for it in the beginnig...... I was wondering about those that specialize in "website content", wondering what they do, how they specialize in that, what makes what they do a specialty, why someone would need them.  Do they make a difference?  Is there a different flow with the content they can write?  Could it be more effective? And...what they charge for this type of thing was a big  curiosity for me.

It all dosen`t matter now.  It`s really nothing to argue about.

Sorry Janie,   ... got carried away

~Roland

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