Your problem is a rather simple one… You’re doing what most people do with websites and that’s trying to sell your product with a beautiful design. While your design is great on the eyes, it’s doing a very poor job in selling your product.
I don’t know how you’re running your pay per click campaigns, but if you’re dropping them off on the first page, that’s your FIRST mistake.
Let me explain!
If I’m looking for a solution to ‘anti-wrinkles’, why should I get dropped off on your homepage where I have to look around and find the information about ‘anti-wrinkles’. Your ad campaign should take me straight to the page (assuming you’re dropping them off on the homepage).
But, you’ve got bigger problems than that…
I noticed you really don’t have anything specifically for ‘anti-wrinkles’. In fact, on this page, your headline/sub-head indicates this product is for…. Repair wrinkles, fine lines, dryness, and acne.
So, what we have here is a message that your ‘anti-wrinkle’ prospect shouldn’t be seeing…. They’re not interested in issues as it relates to dryness and acne. The thing that’s keeping them up late at night are the ‘wrinkles’ on their face.
If you wish to dramatically lower your bounce rate and increase sales and conversions, I’d highly suggest you create specific landing pages on your website for each of the products you have. Better yet, create a landing page for each issue your product will solve.
In other words, you should have separate landing pages for repairing wrinkles, a separate landing page for the acne, a separate landing page for the dryness, etc… Having these targeted landing pages will allow you to speak directly to the concerns/issues that your prospects are trying to find answers to.
Although this page is good on the eyes, it SUCKS in terms of trying to sell your product:
The same thing applies for the hair section of your website:
A basic keyword search indicated 49,500 people searched Google for the topic “frizz hair”, while another 18,100 searched for “hair split ends”. And check this out, another 4,400 searched for “itchy scalp treatment”, while 18,000 looked for “dry itchy scalp”.
Guess what? You have the same problem here as well… You’re trying to sell one solution to everybody. Sally Jo is only interested in a remedy for her ‘frizz hair’. Dorothy Jean wants treatment for her “split ends”, and Penny Lo wants a solution for her “dry itchy scalp”. Three different people, looking for three different solutions, but as your page is now, you have nothing for any of them.
Again, separate landing pages for each issue will help you talk directly to their problems, thus allowing you to position your product as the answer to their problem.
I don’t even want to get started on the body treatment product you have on the site… That thing seems to fix it all. Use the same principles mentioned above.
Yes… it’s a lot more work, but it’s these little things that will determine how successful your website will perform. At the end of the day, the vast majority of websites on the Internet do not make money; and it’s small stuff like this that’ll have online vendors crying foul and saying that this ‘Internet stuff” don’t work.
While your designer did a great job making you a pretty website, he/she dropped the ball in terms of making a website that’ll sell your product 24/7.
Looks like a great product though, but the presentation MUST be changed altogether.
Anyhow, that’s my .08 cents worth.
Website Startup Coach: Step-by-Step Coaching to Help You Build a Profitable Business Online!