Forums: Discussions for entrepreneurs and small business.

Hello,

My website has been live for about a month ago, justargan.com. I sell an organic cosmetic oil from Morocco called Argan Oil that works great against wrinkles  and that can also be used for the Hair. There are a few competitors already set up in the market place, but I tried to differentiate myself  from the competition with the best quality oil as well as excellent packaging. So far I had no sale. I started a pay per click campaign on Bing, Yahoo, and Google, but I feel like it is not very effective, and a waste of money. I do get about 9 to 10 unique visitors a day, but no sale. I had the product displayed with the price on the home page and the bounce rate was about 50%. I removed the price from the home page and the bounce rate dropped to 32%. This tell me that the visitors are maybe scared by the price, but I am not sure. my product is priced in the mid range of the competition, but again the quality is unmatched so the price can easily be justified. I am thinking about dropping the pay per click campaign and try to focus on the organic rankings and referrals. but before I do that please give me your input on the content strategy, copy, and SEO, and anything that you might think of why I have visitors but no sale.

I am not sure why you are not getting sales of the product but I really like the site design nice work with that!

nice site! simple, looks current, uses embedded fonts, nice touch...

If i were to guess i'd say getting the benefits across is the biggest issue with your bounces. the description on the home page it maybe too broad:

"rejuvenate your body from head to toe. The possibilities are endless… fight wrinkles, soothe dry skin, repair damaged hair...Reveal your natural radiance!"

HMM, I mean, what CAN'T this stuff do, hmm, is it snake oil? is it too good to be true?

How about some real world examples? help me buy into the benefits... unless i already have seen the before and after how am i supposed to know it works?

Your problem is a rather simple one… You’re doing what most people do with websites and that’s trying to sell your product with a beautiful design. While your design is great on the eyes, it’s doing a very poor job in selling your product.

I don’t know how you’re running your pay per click campaigns, but if you’re dropping them off on the first page, that’s your FIRST mistake.

Let me explain!

If I’m looking for a solution to ‘anti-wrinkles’, why should I get dropped off on your homepage where I have to look around and find the information about ‘anti-wrinkles’. Your ad campaign should take me straight to the page (assuming you’re dropping them off on the homepage).

But, you’ve got bigger problems than that…

I noticed you really don’t have anything specifically for ‘anti-wrinkles’. In fact, on this page, your headline/sub-head indicates this product is for…. Repair wrinkles, fine lines, dryness, and acne. https://www.justargan.com/pages/Face.html

So, what we have here is a message that your ‘anti-wrinkle’ prospect shouldn’t be seeing…. They’re not interested in issues as it relates to dryness and acne. The thing that’s keeping them up late at night are the ‘wrinkles’ on their face.

If you wish to dramatically lower your bounce rate and increase sales and conversions, I’d highly suggest you create specific landing pages on your website for each of the products you have. Better yet, create a landing page for each issue your product will solve.

In other words, you should have separate landing pages for repairing wrinkles, a separate landing page for the acne, a separate landing page for the dryness, etc… Having these targeted landing pages will allow you to speak directly to the concerns/issues that your prospects are trying to find answers to.

Although this page is good on the eyes, it SUCKS in terms of trying to sell your product: https://www.justargan.com/pages/Face.html

The same thing applies for the hair section of your website: https://www.justargan.com/pages/Hair.html

A basic keyword search indicated 49,500 people searched Google for the topic “frizz hair”, while another 18,100 searched for “hair split ends”. And check this out, another 4,400 searched for “itchy scalp treatment”, while 18,000 looked for “dry itchy scalp”.

Guess what? You have the same problem here as well… You’re trying to sell one solution to everybody. Sally Jo is only interested in a remedy for her ‘frizz hair’. Dorothy Jean wants treatment for her “split ends”, and Penny Lo wants a solution for her “dry itchy scalp”. Three different people, looking for three different solutions, but as your page is now, you have nothing for any of them.

Again, separate landing pages for each issue will help you talk directly to their problems, thus allowing you to position your product as the answer to their problem.

I don’t even want to get started on the body treatment product you have on the site… That thing seems to fix it all. Use the same principles mentioned above.

Yes… it’s a lot more work, but it’s these little things that will determine how successful your website will perform. At the end of the day, the vast majority of websites on the Internet do not make money; and it’s small stuff like this that’ll have online vendors crying foul and saying that this ‘Internet stuff” don’t work.

While your designer did a great job making you a pretty website, he/she dropped the ball in terms of making a website that’ll sell your product 24/7.

Looks like a great product though, but the presentation MUST be changed altogether. Anyhow, that’s my .08 cents worth.

Cartess Ross