Forums: Discussions for entrepreneurs and small business.

In an attempt to get back on topic, here is a quote from the same person who created the presentation that began this entire thread.  (By the way, I wonder how many of you actually clicked on the link and checked out his "content"... and how many of you were content in simply expressing your opinion....  )

Anyway, he writes about the growing trend of social networking and how these sites are beginning to compete with search engines as sources of traffic:

 

"Optimising your content to drive traffic is not a new idea. But current wisdom is that the focus for content optimisation is for search engines. So tell me. If you were running a content site, which would you rather have - traffic from a bunch of people who are looking for a specific piece of information and are highly likely to leave once they`ve found it (probably never to return), or traffic from a highly engaged community who are passionate about the subjects you write about, more likely to share your content and far more likely to come back again, and again?"

 

 

 

"There`s no fool like an old fool."  - Jacob Braude

 

David Jackson

I did look at that long presentation.

He is wrong. Conversation and such IS content.

 

He`s only confusing the issue, pretty pictures or not... and his basic "assumptions" are all wrong.

Instead of "content" he should refer to what he`s denigrating as "static content" and convo`s as "dynamic content". Then, he might move the ball a lot closer to the line.

 

Nick