So.. I`m an optimist, right? I try to stay on top of the issues, but I try not to fall prey to a media-induced panic either... however.. I read an article today that freaked me completely out.
They say the post office may be cutting one day of service due to a multi-billion loss last year. Through rain or snow or dark of night.. the POSTAL SERVICE is falling victim to the recession.. times.. they are a changin! Predictions are following that big name companies are going to take a tumble too before the economy levels out...
This got me to wondering... as I finish up my gorgeous local based, advertisement funded, magazine (( dont get too excited.. I dont have the ads yet.. )) I wondered... is now the time for this?
Part of me thinks... well I could always use the target based marketing approach and really lay it on thick.. that now is the time.. to make sure your clients know youre out there.. and to be absolutely certain that your money is not wasted on those who dont need your services (( mine is a baby based magazine, with plans to follow up with a local Suburban Living type mag )) ...
What do you think? With everyone tightening their belts... do you, as a business owner, want to spend any money on marketing? Is this still at the forefront of your budget or is it the first to be axed?
Thanks for any replies.. I appreciate your thoughts on the matter!