So that got me thinking about birds. (Oh c`mon, you don`t see the connection between an operating system and birds?!)
No really: Consider the principles of natural selection. Before a bird can enter into the competitive reproduction cycle, already it has to be strong, healthy, and smart in the way normal birds are smart. But that isn`t enough during the mating season.
To succeed during mating, the male bird has to have the whole display thing goin` on, right? We see it across the animal kingdom, but birds are easy to describe because of their colors. Male birds strut around, puff themselves up, and display fantastic colors---all to attract a mate. Additionally, the female birds are innundated with propositions, so the better the display, the more one bird stands out.
Couldn`t we point to the whole display and packaging aspect of business, linking it to the process of natural selection among businesses? I think we can.
Think about poorly designed Web sites. It`s the display that`s problematic, even when the site might have a good or great product.
How do you think display factors into your own line of business? What about information sites---do they require observance of display tactics? Is there such a thing as a display *strategy?*
Would you agree that in the analogy, the female bird is like the potential customer? They, too, are being hit with all kinds of propositions, all from going businesses. The business itself is trying to present itself in such a way as to capture the attention of the customer. That`s what advertising is all about, and such things as AdSense, banner ads, and company logos on racing cars.
What happens if you walk into a new superstore and the lights don`t work, the displays have cracked glass, and there are cobwebs all around the ceiling?