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But for niche products Bing may be ideal... Remember every new computer is loaded with Internet Explorer and Bing is the default... So if your product is targeted to novice computer savy (Mom & Dad come to mind)... Bing may work for you.... Also Microsoft Ad Center ads are a fraction of Google Ads
Yes Google is better and will far out due any search engine. It is worldwide accepted like irene says. But my point is that yes you should do a lot to make sure all your stuff shows up on Google.