I work for a small Advertising and Market Research Company. We are trying to develop a pricing model (some sort of equation) to make it easier/quicker to prepare quotes for potential clients. Our first thought would be to approach it using Excel. We would obviously need to be factoring in labor costs, overhead costs, a profit, etc. Does anyone have any suggestions to point me in the right direction as to what works for other businesses and what I could take into consideration when trying to develop this equation. Thanks!