Sorry it took so long to respond to your post Tangtungler. I`ve been really busy of late and missed the notification of reply.
[quote=tangtungler]I know there are thousands of software apps that need tutorials, but will people pay for them or wouldn`t they just expect the software provider to provide them for free? After a software provider sells the product, many of them could care less about paying someone to develop a separate tutorial on how to use it (unfortuneately). [/quote]
What one expects and what one gets are very often two different birds.
What`s your time worth. What`s the time of 20 of your employees worth? 100 employees? What`s the cost to correct mistakes made due to poor training? This is where one finds some real value in tutorials/training and where a robust marketing plan must concentrate. Selling the value inherent in educating the workforce/end user.
I see three revenue streams with Scate`s Ignite2000
- The Custom Build Tutorial - a process needs to be defined and the information made available to numerous end users. A "content creator" must learn the process and then create the tutorial. The process owner`s primary job skill is probably NOT tutorial creation and there is no one on-staff with those skills. Bring in a specialist, a "content creator", market the value of a specialist by pointing out the learning curve required to bring up someone up to speed (please note that if the target company were aware of the availability of Scate`s Ignite2000 and the easy learning curve they might be tempted to just bypass your services... so lets not tell `em about Scate - Sorry Jeff) on the conventional forms of tutorial creation and the time it takes to master those skills.
- Build for the Masses - When I say "masses" I`m referring to those end users of widely available but complex software programs that have to deal with long and steep learning curves to master an applications intricacies. My son`s audio recording software for instance, can do some amazing things but... for many people to learn about these requires not just a good help function but a college level class.
In my distant past I recall one college course that was devoted to nothing but the operation of a Texas Insturment Business Analyst calculator - cost = $300.00 plus umpteen weeks of on campus classes. One can`t escape the cost of the credits but I surely wouldn`t have minded paying $50 to have the course presented "on-demand" and avoided the cost of my time in attending the class.
One only has to search the internet to find a plethora of forums and message boards devoted to mastering some software product. My mind races at the thought of all the code once sell over and over at minimal cost tutorials that could be created. And unless there is a major software rewrite... the tutorial may take a few days to create and yet be sold 1,000`s of times for a nominal fee.
- Automated Sales Presentation - Contact MiteyMite for this one. I believe this is an area that she is pursuing with Ignite2000
Well... anyway, I`m rambling on here. The bottom line is think back on how many times you`ve been frustrated with some software`s "help" functon or how many times you`d have gladly paid to have someone "show" you exactly how something needed to be done. This is a think outside of the box exercise because in the past the technology has been in the form of "books" and written information. This technology can incorporate the entire gamut of learning tools. Visual, Audible and Text
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