Forums: Discussions for entrepreneurs and small business.

I am wondering which route I should take for the best impact in a market to become the dominant player and own the market.

For example, let's say I own a print shop and I can print anything. After doing research postcards is a profitable route to take.

 

Here is my question, should I:

1) Market as a local printer to residents in the same city. So if the print shop was in San Diego, California I would contact businesses in San Diego offering services to them

2) Market myself as a postcard printer and contact businesses through out California.

3) Market myself as a printer for 1 industry, for example lets say: Real Estate. 

or a combination of the above?

 

Thanks for the feedback!

-------------------------