I am starting a small business targeted to individuals starting a small business or individuals seeking to expand an existing business. I am a research librarian by training and have built a website and purchased some datasets to generate ring studies, demographic and income profiles and determine traffic count data and patterns. My question is how to get the information in front of the right small businesses? Below is the pitch from my website:
Have you been thinking of starting a small business or expanding an existing one? Do you know your market or target audience but don`t know where the best location is? Are you torn between multiple locations and need information to determine the best location?
Although there is no guarantee that a business will succeed for fail, having the best available information at your fingertips gives you the advantage that others may lack. In these tough economic times, it is essential to know who your customers are, where they are geographically located and most important of all, who are your competitors.
Consider the following questions in evaluating a retail location:
1. Is your facility located in an area zoned for that type of business and is your business in the appropriate land use category? There IS a difference between these two items.
2. Is the location convenient to where you live and is it convenient to where your workers live?
3. Is your customer base in close proximity to your potential site? Is there sufficient demographic demand for your services?
4. If you are at a distance from your potential customer base, can you afford the additional cost of advertising in attracting them? Does your location have prohibitions of zoning restrictions on the size, type and location of outdoor advertising?
5. Are there other businesses in the neighborhood that may attract customers to your business?
6. Do you know where your competitors are located, how long they have been in business?
7. Is the facility easily accessible to your customers, do the roads provide a high volume of traffic, are there any major roadway improvements planned in the next five years that may negatively impact your business?
8. Is the area served by public transportation?
9. Are there major residential developments planned in the near future of which you could capitalize upon?
10. Do you have a timeline when you want to open your business?
If you had trouble answering any of the above questions, Places that Work can help. We are experts at locating the right information at the right price. We provide a tiered approach to demographic and site analysis. We work with you in identifying YOUR needs and provide the best available data to assist you in succeeding.
If you would like more information or assistance, contact us for a free consultation.Thank you for any comments or constructive criticism you can provide.