celebnow... I went to the site just after you posted this post. I went again this morning. It takes so long to load on my wireless system. I do a lot of my browsing on the road. Therefore wireless is my primary access to the net. My DSL at home is my secondary method.
You made a comment about not caring about "cold hits." You also stated, people coming to your site have already been introduced to you. That is the BIGGEST reason your site should work quickly and provide the visual attraction to keep them there once you are not.
Just because they have been introduced and come to you a second time through the web, doesn`t mean you don`t have to be concerned with keeping them there.
If it loads fast, looks pleasing to the eye (good design), and provides the information/product I am looking for, then I would return. If I met you and see a site that doesn`t fulfill these simple expectations, I would stop going there. Even if I still continue my relationship with you, there is no point in having a website if half the people are turned off by it and never return.
I also agree about the navigation at the top of the page. I didn`t see it at all until I read Chuck`s post.
Recently I was a participant in a study to find whether or not a companies website was effectively designed. They paid me $75 for an hour of my time. They sat with me, in front of two TV quality cameras and using electronic devices that shows where my eyes gravitate on the site. They also asked me to go through specific steps and share my experience. I was one of probably a hundred people involved (if not more).
My point. The company probably wouldn`t like it if I said, "wow, I didn`t see the navigation bar at the top." The reason they are going through so much effort to ensure their site is effective is because they are spending lots of time and money (pay the designers) and plan to use it (the site) to push a new product, service or informational resource. Again, if 100 people arrive and 50 leave because it wasn`t interesting, I think the objective would be, how to keep more visitors visiting... or at least staying for a while.
Vincent Wilcox (a.k.a. KRAKR)
My band: Letters Make Words