Forums: Discussions for entrepreneurs and small business.

Hi,

I recently had this website developed.

The end goal is to be a one stop shop for trendy designer clothes from small, relatively unknown designers for men`s fasions. 

Age target is 17-25.
Demographic is college males. 

I had it designed for me by a web design firm in Portland, but I do not currently like how the clothing is displayed.  I`m not sure if it`s the image or the web design, but any critiques would be appreciated.

http://www.razorwolf.com/
Best Regards,

Robert M. Cavezza



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Robert M. Cavezza

Yeah, I'm on Twitter
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Founder's Block - For Early Stage Entrepreneurs
My Life & Accomplishments

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

Personally I don`t care for it.

The background of the header doesn`t convey anything as to what you offer. The colors are too overwhelming. Much of the text is too small and dark to read.

The images are small, with no option to see a larger version of them. Also, images of folded shirts don`t show them off very well; get models or something so people can actually see them.

How does this site connect or relate to college aged males? If that is your market, it needs to appeal to them, which I`m not sure it will.

You may also want to ask your design firm the following questions:

1) Why don`t my pages have unique page titles?
2) Why don`t my pages have meta descriptions?
3) Where are your h1/h2 tags? Actually, there is one, with the word "Welcome" ... which is pretty much useless.
4) Why do the shirt images have one-word alt tags, and they`re the same?
5) Why are the right sides of most of your pages pretty much blank?
6) Keywords? Did they forget to add them, along with good textual content to help inform your visitors and create sales? ( Looks like it to me )
7) Considering 1 thru 6, how do they expect your site to get any traffic via web searches?



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M Hall
Website Critique Community
International Society of Curmudgeons

I am going to change all the SEO aspects of the website - titles, metas, etc...

1.)  Should I create a specific page for each product that you can get to by clicking on the title? 

2.)  Should I create white boxes for the products, or should I get rid of the yellow altogether?



-------------------------

Robert M. Cavezza

Yeah, I'm on Twitter
easyUnsubscriber.com
Founder's Block - For Early Stage Entrepreneurs
My Life & Accomplishments

I`d consider hiring a new web developer.

Yeah,  I`m definitely going in a different direction for the next project. 


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Robert M. Cavezza

Yeah, I'm on Twitter
easyUnsubscriber.com
Founder's Block - For Early Stage Entrepreneurs
My Life & Accomplishments

I`d suggest fixing this one before getting into another one .... just my opinion.


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M Hall
Website Critique Community
International Society of Curmudgeons

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

ask your lawyer about trademark registration

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com

Look at popular sites in the same market and see the color schemes they use.  There is a lot of dead space.  Also, perhaps get a few college guys to model the shirts.  That would look way better than having the folded up.  It is hard to show how good a shirt looks when it is still in the original packaging.  Do you just have shirts?  Maybe having links to the product categories. ie, shirts, pants, accessories, etc.  Also, display more items per page.  When I land on your page, simply seeing two shirts does not make me want to stick around.  Good Luck!!


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