This is an interesting article that seems to chronicle the journey of a
highly successful CEO who takes a new music industry company through
the process of getting venture capital. It`s an 8-page article, going
over the months of work and process.
What strikes me as interesting, being a philosophication-type dude, is
the seemingly self-evident types of questions coming from the potential
investors, and the apparently difficult time the business owners have
Sure, it`s not at all easy to make projections, educated guesses, and
so forth. But on the other hand, there seems to be this (growing?)
trend nowadays, with people sort of jumping into an idea without having
thought it through.
Lots of people wonder what`s the point of philosophy? How is it
relevant to everyday life? Who really cares about what some old dead
white guys said 200 years ago? The fact is that philosophy is the
overall application of context to reality.
For example, someone says they have an idea to build an online retail
store. They`ll sell lots of cool stuff, make lots of money, and never
have to leave the house. Great! It`s a fine idea, and it`ll be
wonderful putting it all together.
But what`s the context? Has anyone, ever, in the history of the world,
put together a store that sells lots of stuff? If so, about how many of
those stores are in place today? Why should someone shop in this
particular store, not some other store?
Those are questions of philosophy, where we use our imagination to
create a virtual world that`s as close as possible to the real world.
We set it in motion, then watch the dynamics. Some we knew ahead of
time, others only become apparent as we watch the virtual reality
The VCs involved in this particular story (the article above) are
real-world people. They have experience, they know problems, they ask
questions. All of that knowledge and wisdom comes together to form the
*philosophy* of venture capital investment. Each may have some nominal
variation in their particular likes and dislikes, but it`s still a
So it seems important to me, that entrepreneurs try to take some time
to consider the way we put context around anything---ideas, thoughts,
beliefs, observations. How do we form this virtual world in our mind,
put it into action, then watch the many processes interact and unfold?
Are there any good courses that teach this?
I agree ... he really needed to jump in and say that he was in love with this. His wavering and less than 100%-ness hurt them in the end.