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CraigL

posts: 9051

Dec 23, 2007 2:57 PM ET    Quote  Report Abuse
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This is an interesting article that seems to chronicle the journey of a highly successful CEO who takes a new music industry company through the process of getting venture capital. It`s an 8-page article, going over the months of work and process.

What strikes me as interesting, being a philosophication-type dude, is the seemingly self-evident types of questions coming from the potential investors, and the apparently difficult time the business owners have with answers.

Sure, it`s not at all easy to make projections, educated guesses, and so forth. But on the other hand, there seems to be this (growing?) trend nowadays, with people sort of jumping into an idea without having thought it through.

Lots of people wonder what`s the point of philosophy? How is it relevant to everyday life? Who really cares about what some old dead white guys said 200 years ago? The fact is that philosophy is the overall application of context to reality.

For example, someone says they have an idea to build an online retail store. They`ll sell lots of cool stuff, make lots of money, and never have to leave the house. Great! It`s a fine idea, and it`ll be wonderful putting it all together.

But what`s the context? Has anyone, ever, in the history of the world, put together a store that sells lots of stuff? If so, about how many of those stores are in place today? Why should someone shop in this particular store, not some other store?

Those are questions of philosophy, where we use our imagination to create a virtual world that`s as close as possible to the real world. We set it in motion, then watch the dynamics. Some we knew ahead of time, others only become apparent as we watch the virtual reality unfold.

The VCs involved in this particular story (the article above) are real-world people. They have experience, they know problems, they ask questions. All of that knowledge and wisdom comes together to form the *philosophy* of venture capital investment. Each may have some nominal variation in their particular likes and dislikes, but it`s still a philosophy.

So it seems important to me, that entrepreneurs try to take some time to consider the way we put context around anything---ideas, thoughts, beliefs, observations. How do we form this virtual world in our mind, put it into action, then watch the many processes interact and unfold? Are there any good courses that teach this?
stonesledge

posts: 1093

Dec 24, 2007 5:31 AM ET    Quote  Report Abuse
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I actually just read this yesterday in the magazine. I was not suprised at the company not getting funding through VC`s. There was a power struggle and Cramer never stepped up as CEO until it was too late and showed that he may not of truley believed in the project. The founder continued to get angel funding to support the day to day and since visiting their website, I see that they may have lost some focus. They have added services away from their core focus which may seem like a desperate measure or maybe better said as being all over the place. I think if they stick with their core product and offer api for developers and indie musicians, it would be a better hit. Since the story both founder and Cramer have taken on other positions, although the founder is still President of Nimbit. There focus originally was to let musicians keep more of the money when selling their music, but it seems to have been lost in the mix. If they strip down and leverage out their core product I think they could be a huge success.
Erin


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Our Goal Is Your Success!
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nhgnikole

posts: 2660

Dec 27, 2007 4:10 PM ET    Quote  Report Abuse
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I agree ... he really needed to jump in and say that he was in love with this. His wavering and less than 100%-ness hurt them in the end.
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