The February 2009 issue of Entrepreneur magazine hit the newsstands on Friday. The special report is "Laid Off?: Start a Business in `09" and I`m featured as an "expert" in the "Marketing Makeovers" article. The major national exposure is due to Help A Reporter Out (HARO) and writer Gwen Moran.
I originally responded to a HARO request as a possible submitter of examples of business makeovers. Ms. Moran suggested that instead, as the author of the book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands," she would like me to be one of the experts commenting on the makeovers of others.
Now it`s time for me to start "tooting!" about the incredible publicity. I`d recommend that all StartupNation members sign-up to receive the HARO email updates of reporter/writer requests. The Entrepreneur article opportunity is just one with which I`ve had success in responding to reporter/writer requests through HARO.
Wishing you all the best in 2009!
(NOTE: If/when the Entrepreneur article is posted online I will share the link.)
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