I too, noticed the large (one whole screen) empty space. Not totally
empty; there`s a big banner at the top, the tabs, then logo---but your
main content doesn`t even start until the user has scrolled. You should
be initiating a relationship---starting yoiur sales
pitch---immediately, not waiting for someone to scroll.
The second thing, perhaps more important, is the significant number of
errors in language. Many people have discussed the idea that the way
you present yourself with language directly is connected with your
credibility. If you have a lot of typos, misspellings, and other issues
of grammar, viewers will tend to think poorly of the company itself.
The site seems to "hang" a bit. I clicked the scroll bar to move down
the main page, and there was a very noticable "lag." I`m not sure why
this is happening.
I went to "Shop the Gallery," and saw only one item---the 1950 Nugget
Necklace. The text at the bottom of the display window needs whitespace
to the left and right, and the photo could be a bit more
lively--brighter, I think. Then I noticed the thumbnails down below,
where I could presumably click to see more.
All in all, by the time I got to the thumbnails, I was tired of the
site and clicked away. And that`s even with it being a critique, where
I ordinarily tend to ignore my personal interest level.
I think the site needs some help, probably in the realm of professional
skills. Of course that`s not a requirement, and that`s your choice.
It`ll depend on what you intend to do with the site. If you want to
grow this into a full-time business, then you should talk with a
developer. On the other hand, if you`re just putting it out there for
once-in-awhile sales, then it probably could go on indefinitely as it
On a conceptual basis, and maybe only in my own mind, I had some
confusion. When I hear the word "charms," I`m thinking of charm
bracelets and small items dangling from a chain. I don`t usually think
of entire pieces of jewelry like a necklace or bracelet. True; I also
know that charms are used to ward off evil spirits, but I don`t think
that`s the impression you`re going for? :-)
To that end, it was a little distracting to me, looking around to find the "charms," so to speak.
Finally, PayPal hardly costs anything at all to use to accept payments.
There`s a per-transaction fee of a percent of the money transfer. To go
with a full-blown shopping cart might be more involved, but there`s no
reason why you can`t simply say that you accept PayPal. People can then
email you with an inquiry and you can invoice them directly.
I agree with CraigL. The language needs to be revised. It could flow a little smoother.
You might consider starting out with the phrase, "Isn`t everyday worthy of a special something?"