These are all wonderful ideas!
Joe, you may also want to contact local offices for the big three acting unions (SAG, AFTRA, Actor`s Equity) to see if they can provide any insight or be willing to post your auditions at no charge. Check casting papers like "Backstage West" too.
Also, post your press release or casting call at places where your potential, new theater members hang out. Perhaps, you can have music and acting teachers at local schools/universities make an announcement (if you are casting young people).
And if you think all of your PR activities are going to result in an exciting casting call with lots of people, call your local television station with the angle of "finding the next American theater star in the local area." The reporters may be interested.
Just a few additional tips..
Break a leg!
CEO, Rembrandt Communications®, LLC
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