Thanks for your input. We have analyzed the branding position and our proposition is that the online availability of high-end diamond jewelry designs and the tremendous value we offer are what separates us from others - you won`t be able to find similar high-end designs with similar diamond quality, carat weight, gold weight, etc. at better value anywhere else, online or offline (in fact, you would be hard-pressed to find such high-end jewelry for sale online except at sites like Tiffanys.com). Sure you can find cheap design imitations elsewhere but if you want premium materials and superb craftmanship without the huge retail premium, CascadeStar.com is the place to be.
Our design philosophy for the website is to give it the look-and-feel of an art gallery-cum-retail store so we aren`t trying to be anything like bluenile.com or ice.com with their complicated websites. If you have suggestions as to how we may position our brand better on the website without taking away from the art gallery look, I would love to hear your thoughts. Thanks!
CascadeStar1/10/2008 7:47 PM
Cascade Star - Indulge in Style™
Specialty Diamond Designer Jewelry at Perfect Value.