Forums: Discussions for entrepreneurs and small business.

Ok yeah that video serves as a starting point.

From that video I got enough to research the rest. The problem is that for some reason they are marketing this all wrong, they are presenting it as a product that will improve combustion efficiency instead of what it is (mostly) a lubricant. Since about 80% of the energy contained in fuels is usually wasted as heat, 5% in transmission and only about 15% of the energy in a gallon of gas makes it`s way to the tires (where it`s put to good use), adding a better lubricant to the engine will decrease heat waste and improve consumption. It is possible that it too improves combustion in some engines but that is not the main reason why this product should work, in fact, on that video they clearly state at the end that the product is non volatile and non flammable almost the antithesis of what a better fuel is supposed to be.

Knowing that it is the esters in it lead me to this page http://www.ethosnw.com/ester.html for a more detailed explanation of how esters work http://en.wikipedia.org/wiki/Esters I would suggest you include a combination of those two or at least link to them so that people know that they are buying a lubricant not a fuel additive. Why on earth would they market in this manner I don`t know.

From what you`ve said and what it is I would surmise that given that it is a lubricant not an additive it will likely work better on new engines, as it`s compression is almost perfect. As the engine ages it loses compression (less energy wasted as heat, more energy wasted as unburned fuel) so Ethos becomes less and less effective as the engines age.

Interesting, IMO it would be a good idea to verify that this is the case and then clearly state so on your web site so that people with older vehicles do not buy it. Because naturally, when they don`t get the expected results they would assume that the product is a scam.

MLM - because others selling this are looking to sign up people to sell and sign up others.

What would get me to think about buying it? ....An "OK" or recomendation from my vehicle`s manufacturer.

I have a new car (only 5,000 miles) and would be very hesitant to out anything in the car that may damage it... and void a warrantee

~Roland

-------------------------

Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

EldiS,

I LOVE everything you just said, and you point out a wonderful distinction between fuel additives and Ethos. Thanks so much!

The interesting thing though, is that we found it works better on older engines (mine is a Ford Probe, 1993 that sat in the driveway for 3 years, and so far I`m the only one (to my knowledge) who saw a 40% increase in her MPG - I contributed it to the fact that the car was extremely dirty and that Ethos did a great job cleaning it and returning it back to its manufacturer settings).

Newer cars saw improvements of up to 20%, so from experience it actually works better on older cars than newer ones. I believe this is also the reason why the gov. of Ecuador signed a $40 million agreement with Ethos Environmental:

From what I understand, our older cars are being sent south of the boarder and the Latin American countries are facing greater pollution issues, and thus "Ecuador has focused on environmental issues and has taken measures to maintain the quality of living throughout the nation."


-------------------------

==MAKE MONEY WHILE MAKING A DIFFERENCE ==

Ethos FR is revolutionizing the oil industry and is helping with the global warming crisis at the same time.

---Now looking for business partners worldwide.

Roland,

On the warranty - Does this make you feel more comfortable?


-------------------------

==MAKE MONEY WHILE MAKING A DIFFERENCE ==

Ethos FR is revolutionizing the oil industry and is helping with the global warming crisis at the same time.

---Now looking for business partners worldwide.

I anticipated the product to be more effective for older vehicles - as most additives are.

Hi,  While that is nice. "collecting" on such insurance is another thing.

I would prefer not to try to see if the warantee / insurance covers me, but rather know that the product will not harm my car.

 

~Roland

-------------------------

Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

Hi again EthosBaby,

I`m not a mechanical engineer, so I asked folks at a Mechanical Engineering forum "Why would a lubricant work better on an older engine?"  It became a lively and interesting discussion eventually moving away from Ethos into synthethic vs mineral oils. However, they do seem to agree on Ethos as a product and the claims it makes.

Cheers,

Eli

ps. maybe you could add your input there, it would be interesting to see what happens.