It is the enticing I am referring to. As a customer, I would like to see something on your home page which says...`sign up this exclusive newsletter because.....`
What do beauty magazines say on their front covers?
`Get the latest beauty tips`
`Expert tips for a new you`
What is the problem your newsletter will solve for your clients - as per Craigs note above.
Also, do you want me just to add my email to get the newsletter? I assume you do. Again as a customer I might need intructions.
Hope this is helping.
I have not read all of the other responses, so I hope I`m not too redundant. I am a graphic artist/web site designer/software interface designer. I am excited to give you some feedback.
The color scheme and feel of the site is fantastic. That is more than half the battle. I do think, however, that there are a few small modifications you can make that will bring your site to a new level.
First, you are losing a lot of VALUABLE vertical space. You want to move your content up toward the top of the page, and get rid of empty white space. There really is no reason for this site to have a vertical scroll. If you can fit it all on the page the user will see when they first arrive to the site you will have better results.
Second, the ad for the "NuU" people is as prominent as your own logo! NO NO! This is your site! That being said, I think you can put a smaller advertisement for them.
If possible, try to move your own logo up to maybe a 1/4 inch max below the toolbar for the browser. Right now it`s like 2" and that`s wasted space. And, if you can redesign the logo a bit, I would shrink it as much as possible.
Then you will be able to move your menu up towards the top and it will be easier for the user to get a feel for what the site is actually about.
All in all, I think you have a great looking site. I wish you the best of luck in your endeavors!
Also, to answer your question:
"...making my main banner image have navigation within it..."
There are two ways to go -
1. You can align the image and some html so that they look like they`re attached.
2. Or, you can make the links/text images, and assign targets for where they will take the user when clicked (see example: http://www.autooneins.com/ where "home", "resources", etc. are images that look like text.