Here`s a story about just such a thing.
A few summers ago, driving into Chicago, I had on WLS-AM (ABC
affiliate). I listen to their talk shows a lot, and was enjoying the
Roh and Gary show, having tuned in while the show was in progress.
The two of them were talking about a humongous salmon fillet they`d
received in the mail, I think it was smoked. They`d gotten it from a
guy who has a system for filleting fish easily. Of course having a slab
of fish in the studio led to all sorts of "zany hijinx and uproarious
humor," to invent a phrase. :-)
They called the guy up, thanking him for the "lox," and got to talking
about his system (No Bones About It---How to Unzip your Fish
). I was
fascinated, being a fisher-kinda-guy, and wanted to know more. Sure
enough, they mentioned the Web site a number of times, and when I got
home I checked it out. I bought the video.
I never would`ve heard of this guy, his process, his site, or his video
otherwise. It never occurred to me that I should explore the Web about
how to better fillet a fish!
So I`d say go for it! Stick with the talk shows, where the hosts have
plenty of time to ramble on about topics. "Don & Roma" in the
mornings, here in Chicago, often get food sent in by various places.
They always plug the company as a way of saying thanks for the food. :-)
(Postscript: The system was fantastic! I learned how to finally get ALL
the meat off a fish, without any of them awful little pin bones!
Totally cool thing.)