Just over six months ago I started an online news media site for my small town with one very well known editor from the area and some other associates. Ok, ok, our spouses, but I digress...
As I continue to monitor our traffic, I constantly worry about revenue stream. I`m trying to get more local advertisers and at the same time get community involvement.
Our site is based on the blog format and we allow anyone to leave comments on ANY story. With policies and restrictions of course that we base on journalistic guidelines set forth by our editor.
But can you report `news` and at the same time get community involvement? Granted, getting a "Way to go town council!" in an article about sewage rate increases isn`t going to happen.
But what else would tempt people to get involved? Give feedback? Ideas? Suggestions?