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Can a nice and uniquely designed business card make a sale?

 
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Prodigy

posts: 69

Apr 01, 2008 8:56 PM ET    Quote  Report Abuse
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How important is the design element of a business card? Should you invest a little more money in a well designed and sleek futuristic looking business card that a potential client would probably WANT to keep in their wallets? By futuristic I mean instead of the normal paper business cards maybe a plastic transparent one. You know something that looks appealing and kinda grabs attention.
Sure it will cost more but is it worth it?
 
CampSteve

posts: 1216

Apr 01, 2008 10:28 PM ET    Quote  Report Abuse
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I think design is very important but to judge the "worth" of something like this is quite subjective.  Great and/or unusual design does draw attention more than the status quo (like a regular rectangular business card).

There`s been lots of discussions in these forums about biz cards.  Do a search and you`ll find some varying opinions for sure.

Whether someone will WANT to keep a card in their wallet (or keep it at all) is hard to say based on design.  I think people keep cards because of who they`re from, not because of how they look.

But that said, how they look can change the perception of who they`re from.  A well designed card will give you a more professional edge over something poorly designed or conventional.  It makes a statement about your business.

So a "futuristic" transparent card will certainly say something about your company.  If you spin your message well, it can be really good for business.  Perhaps people would even talk about your cards.  Otherwise I wouldn`t say it`s more keep-able for just being the business card of the future!

I hope any of that made sense.

CampSteve4/1/2008 11:30 PM
Nuevolution

posts: 1223

Apr 02, 2008 1:38 AM ET    Quote  Report Abuse
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I don`t think you have to spend big bucks on a business card just to show your customers that you`re futuristic or up to date. A business card`s main purpose is to introduce yourself and your business, it is not a sales tool, just because you show me a see through plastic BC doesn`t mean I`m going to do business with you. T
It all comes down to your sales pitch and price..
Now with that said; would any of you consider a CD business card? What if you could put your company`s presentation, a static web site, and products into a small CD that looks like a business card, would that help you make a sale?



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Edgar Monroy
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!
http://www.nuevolution.net
besthealth

posts: 277

Apr 02, 2008 6:04 AM ET    Quote  Report Abuse
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I think that your business card should stand. However, you have to realize that it can be seen as unique and that`s as far as it can go. When you hand out your card, make sure that you are just as interesting as your card. Cards are sometimes handed out just to be handed out - be specific -best to target the right customer. You want that potential customer to use your service not just be impressed with your card - so hand them with the intent of doing business.





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Take each day, mold it and make it yours.......

http://www.solutionshealthnwellness.com
Nuevolution

posts: 1223

Apr 02, 2008 10:00 AM ET    Quote  Report Abuse
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I think when it comes to a business card, it shouldn`t matter whether you spend 100.00 dollars or 300.00 to get it printed. I think it`s more of a personal issue, the customer doesn`t really care whether you spent 100 or 300.00, it is a self-gratification issue rather than a sales tool.
You should be able to sell your sevices, even if you just hand the customer a piece of paper with your name and number, sure it doesn`t look professional but it can happen [run out of business cards] and the opportunity is there.




-------------------------

Edgar Monroy
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!
http://www.nuevolution.net
besthealth

posts: 277

Apr 02, 2008 11:01 AM ET    Quote  Report Abuse
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I agree with you Nuevolution, there are times when I have had to write my number down -- the opportunity comes through your ability to engage someone to develop an interest in your service. When that occurs, exchange the information and follow through.............. Don`t be consumed with the cards although if you have a unique idea for the design then why not - go for it.......

-------------------------

Take each day, mold it and make it yours.......

http://www.solutionshealthnwellness.com
Prodigy

posts: 69

Apr 02, 2008 11:46 AM ET    Quote  Report Abuse
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Wow thanks! I think I will invest a little more $$$ on a sleekly designed card though. It cant hurt plus if anything it would give me a better image. I think the design says more about a business than what people think. If your willing on putting the time into speakin with a targeted potential client, why cut yourself short by handing out an ordinary business card...
Nuevolution

posts: 1223

Apr 02, 2008 11:52 AM ET    Quote  Report Abuse
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One thing is design, another thing is quality.
You can have the best design in the world but if the printing quality is bad there goes your business. I would focus more on the quality of the print than on the price or the design.

Honestly, the only one that is going to know that you paid $300.00 for 500 business cards is you. Not the customer. You can have a cheap Vista Print Card and still make a sale..




-------------------------

Edgar Monroy
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!
http://www.nuevolution.net
JenB

posts: 24

Apr 03, 2008 9:07 PM ET    Quote  Report Abuse
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I personally would choose a "cheap" vista print.... and I did.
 
I designed my own business card and used their promotions to get 750 cards - 500 glossy and 250 matte - and spent under $20 for the total amount including shipping. I am VERY happy with the results and I think they are worthy to pass out to anyone I would want as a customer or a network connection.
Vistaprint.com is constantly sending me promotions for more free premium cards. I wouldn`t buy them anywhere else.
 
Save your big bucks for other marketing tools.
 
Jen
JenB4/3/2008 10:12 PM


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http://www.homeberries.com.com
Motivate Kindness
SalesCoach

posts: 7

Oct 06, 2008 10:43 AM ET    Quote  Report Abuse
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No.  A business card, nor fancy information/samples will make a sale.  That said, you want something that does not look cheap.  You want something professional.  Is it worth going above and beyond and spending a lot of time on this? I`d say no...It is easy to get caught up with these types of things...but what you bring to the table when you interact with your prospects will be 100,000x`s(at least) more important than a biz card. 
 
As another note, you giving away cards will not help your business.  Most people will not call YOU, you will need to call THEM.  So get their cards, so you can follow up...your card`s value is secondary to your prospect`s card.


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Jeremy J. Ulmer
Sales Coaching Website

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