I think design is very important but to judge the "worth" of something like this is quite subjective. Great and/or unusual design does draw attention more than the status quo (like a regular rectangular business card).
There`s been lots of discussions in these forums about biz cards. Do a search and you`ll find some varying opinions for sure.
Whether someone will WANT to keep a card in their wallet (or keep it at all) is hard to say based on design. I think people keep cards because of who they`re from, not because of how they look.
But that said, how they look can change the perception of who they`re from. A well designed card will give you a more professional edge over something poorly designed or conventional. It makes a statement about your business.
So a "futuristic" transparent card will certainly say something about your company. If you spin your message well, it can be really good for business. Perhaps people would even talk about your cards. Otherwise I wouldn`t say it`s more keep-able for just being the business card of the future!
I hope any of that made sense.
CampSteve4/1/2008 11:30 PM