There`s a lot of companies, big and small, claiming they have green products, and practices.
Understandably, consumers are skeptical of the sudden wave of green advertising. According to the Sustainable Futures study, nearly 64% of people viewed these messages as a marketing gimmick. Yet, despite this pessimism, they still want to spend their money with eco-conscious companies.
This tells me that despite the flooded market, there`s still room for authentic, eco-conscious companies to thrive.
My question for people starting, or who own a green focused company, what are you
doing to prove to customers that you really care about the environment?
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