I have recently started FirstStep Concepts (www.firststepconcepts.com), which is a coaching firm focused on helping small businesses with business planning and technology. My ideal clients are small businesses who want move beyond making decisions on gut instinct or backward-looking financial statements to developing forward-looking planning information. Here's my initial elevator pitch.
"I help businesses develop innovative planning and technology tools to make decisions based on information instead of emotion."
I want to differentiate myself from CPAs who do traditional bookkeeping and taxes. In fact, I can partner with CPA firms offering these services to provide more advanced business and performance analysis. What suggestions do you have to help me clearly differentiate myself for the CPA services that are more like commodities than what I am offering?