Why don`t you ask your dad? ;-)
are you looking for one general word like: `dream`?
dream on, keep the dream alive, dream boy, dream girl, live the dream, lol
or something more controversial and mysterious like `sanctuary`?
If you really know how to brand your company you wouldn`t even have to use the name. You would just have a really kick butt logo, kind of like `the artist formerly known as`.
did one fly over the cuckoo`s nest? then you would have the `sanctuary` logo after the phrase.
anyone who has to be led into temptation does not deserve to enjoy it.
From one asylum to another
Anyway, good luck with your branding adventure.
Love and Laughter,