Hello Everyone -
Yes I am seeking advice AGAIN. It is not the first time and is not going to be the last time. So let me thank you in advance for you assistnace... It is greatly appreciated.
The problem that I am facing is - how to choose the "right" business. I am currently employed in the corporate work with an aftermarket manufacturer in the automotive sector. I deal with large national auto chains such as AutoNation, Sonic, UAG, and Hendrick. And have been interacting with new car franchised dealers in the Northern California market for 8 years. I have worked from my home office for the past 12 years. Most of my experience is in sales for manufacturers ranging from technology (laser mfg and internet) to the auto sector.
Now onto the issue... soo many ideas and potential opportunities. How do you drill down to the opportunity with the greatest potential? How do you decide between industry knowledge and passion for and opportunity?
I live in an area with strong demographics. Brentwood`s average household income is $97,058. The community is growing which seems like a great opportnity for a B-to-C business. Yet I have always felt that B-to-B is the model I would like to persure (the thought process is that I would rather offer a product/service that I can train a business to sell and have them market to their customers thereby reaching a larger volume of business).
I listened to the latest SN podcast which relates to this subject but still leaves me wondering ... passion or experience... any thoughts?