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BYTRADE

posts: 368

Dec 06, 2011 1:21 AM ET    Quote  Report Abuse
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Original Articles -- Time investment aside, online articles cost little, can be easy to generate, and provide a way to brand company representatives as experts. Your articles could offer instructional learning, new methods for tackling problems or insight into best practices or industry leaders' views. Here are just a few article formats to consider:

  • Essays
  • How-to articles
  • Tip sheets
  • Checklists
  • Guidebooks
  • Interviews

Videos and Podcasts -- Barriers to entering the online "broadcasting" business are lower than ever. Armed with a portable digital video camera ($100-$600), USB microphone ($20-$200) and a spare hour of time, nearly anyone can create compelling short or extended-length shows. Ideally, videos are best kept under three minutes and audio recordings to five to 15 minutes. You'd be amazed how quickly content can be built and distributed. Even a simple webcam can provide a ready vehicle for recording.

Here are a few ideas for videos or podcasts:

  • Behind-the-scenes footage from your office
  • Making-of style documentaries
  • Product demonstrations
  • Customer testimonials
  • Webinars
  • Q&As
  • Panel discussions
  • Uniquely-branded video programs ("Engineering 101")
  • Custom training segments ("Launch Your Leadership Career")
  • Exclusive sit-down interviews ("A Conversation with Seth Godin")

All should be stamped with your logo, prominently feature business contact information and be promoted on aggregators like YouTube, Vimeo and Metacafe. It's also vital that users be allowed to pass along links and embed them on their own websites, as well as access and download audio recordings through popular online distribution services such as iTunes and Podcast.com.

Blogs, Forums and Online Communities -- Your company wouldn't be in business if it didn't employ subject-matter experts in your field. A simple way to build trust, cement credibility and grow both reach and renown is to allow customers ready access to these individuals and their hard-won knowledge. Similarly, courtesy of their own education and experiences, customers may have additional insights, input and suggestions that they're happy to share with colleagues and peers. Tap into a wellspring of ideas, and prospective publishing material, by providing blogs, newsgroups, communities, message boards, polls and other forums where ideas are readily exchanged.

Such solutions can foster creativity and discussion, provide enhanced user support and allow prospective partners or buyers to communicate with and grow trust in you and your team. They also can offer a two-way channel for conversation that helps you get to better know your customers, understand their needs and stay on top of new trends or interests. The activity and continuously updated content can keep users regularly clicking on your website.

Charts, Diagrams and Infographics -- Computer generated or hand-drawn, these visually rich pieces can make data easy for anyone to understand and digest at a glance. And fun to share. Need ideas? Consider illustrating customer preferences, buying habits or population distributions.

Fun facts and especially interesting or one-of-a-kind information won't just draw audiences' attention. They may also provide a ready platform for publicity that can lead to newspaper, magazine, radio and TV coverage.

Books and Online Guides -- Everyone has a problem that needs solving: That's why businesses exist. Providing expert advice, hints, strategies and answers to perennial questions is an excellent way to establish yourself as a leading industry source and even gain media exposure. In addition to ebooks, you could consider publishing your work in PDFs or sharable online slideshow presentations.



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Global buy sell B2B trade marketplace

elisa

posts: 34

Dec 06, 2011 10:50 PM ET    Quote  Report Abuse
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These followin 12 tips to prevent your site from getting sandboxed.

1. Know What Keywords to Use Keyword research is the first thing that you should do if you want to optimize your website. You can use the Google Keyword Tool to gather keyword traffic estimations from Google. Find the right keywords with the most searches but with less competition, and apply them properly.

2. Optimize Your URL with Keywords Make sure that your domain contains the keywords you are trying to rank for. This will enable your website to outrank the majority of your competition with ease.

3. Personalize Your Meta Descriptions Although a search engine can come up with description snippets for your content, a customized Meta description controls how it will exactly preview your website.

4. Create an Epic Content Make sure to provide your readers with an “evergreen content”: informative, fresh and original. Most of all, don’t let improper keyword placement hurt the quality of your writing. Just include your keywords in the page title and page URL, and once within the first and last 100 words and in the body of the content. An impressive website content is likely to magnet backlinks and be shared to social media platforms.

5. Leverage Video Content with Keywords Forrester.com’s research claims that video is the easiest way to get a first place ranking in search engines. At least 20 percent of marketers insert keywords to their video’s filename, caption, annotation and video tags to make their content available to other channels.

6. Create Strong Internal Links Internal linking is a smart way to rank your page without the need to acquire inbound links. An internal link is a form of hyperlink that refers to the content within your website or to another section of the same domain. All you have to do is use the exact keywords that you want to rank as anchor text.

7. Interact with Your Audience Interaction with potential customers through networking sites like Facebook or Twitter can attract volumes of traffic to your website. Utilize it to establish your online presence.

8. Attract and Build Better Links SEO is basically about links; therefore the more links you can attract, the better you will rank. Even so, you should aim for quality links when acquiring inbound links.

9. Index Your Website Manually submit your website to search engine indices like Google, Bing, and Yahoo. That way, you can guarantee that your site is compatible with different search engines.

10. Track Your Progress Keep a record of all the various link building activities that you do, and see how it improves your page rank in search engines.

11. Analyze Your Website’s Performance with Google Analytics Google Analytics is a brilliant tool to analyze your website’s incoming traffic. Additionally, this tool shows where your visitors came from and the keywords they used to get to your page.

12. Outsource Your SEO Let’s face it—SEO takes time. However, you can speed up your progress if you outsource your SEO to online marketing companies like Hua Marketing. Companies that specialize in online marketing will help ensure that your website will generate more traffic.





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Kevin619

posts: 41

Dec 06, 2011 11:50 PM ET    Quote  Report Abuse
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Old ones but still effective for traffic thanks for share both of you.



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Cygnis Media
cyberdesignz

posts: 30

Dec 07, 2011 1:24 AM ET    Quote  Report Abuse
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I have a question here, Is internal linking important. I have removed all internal links as I thought Google has stopped considering them



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Web Designer | Web Design Company | Ecommerce Web Design
fastmachine

posts: 28

Dec 07, 2011 1:32 AM ET    Quote  Report Abuse
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Hi,

Thanks for sharing such a nice content with us. Joining local relevant communities, forums, networking sites and guest blogging with good PR sites matters a-lot today.

Thanks 

 



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Local Search Marketing | Local Search Marketing Services | Internet Marketing Orange County | Website Maintenance | Website Maintenance Services
Dec 07, 2011 5:39 AM ET    Quote  Report Abuse
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Eliza

That was an excellent post.

Thank you

 



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www.successfully-start-business.com
elinavelly

posts: 15

Dec 08, 2011 1:43 AM ET    Quote  Report Abuse
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I found your tips very informative and meaningful.This would be very helpful for all of us here.Thanks a million for sharing such kind of amazing post.



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The game is over.
perfectionnk

posts: 67

Dec 15, 2011 7:30 AM ET    Quote  Report Abuse
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You can use the following activities for traffic and boost tanking:-

Include these some following point do drive traffic and boost keyword ranking to your site:- Include few more tasks that you have not been doing earlier as forum posting, QA posting.

Choose some different articles sites for different articles while submitting.

Join some web design & development related forums and make general posting there with ‘links in signature’, Submit RSS in RSS feed sites.

Bookmark other pages on the site also in top bookmarking and classified sites. 



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Impressive website designs with eye catching website content
venmalathy

posts: 53

Dec 30, 2011 1:10 AM ET    Quote  Report Abuse
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Nowadays there are many methods available to get the best traffic for your site,you can use the methods above listed it's really a useful and essential one..I got the traffic from SEO tool named "Traffic Blazer"as XnYnZ.com It's  best SEO tool.

 



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Jan 02, 2012 5:04 AM ET    Quote  Report Abuse
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