My wife and I used to own a paint your own pottery shop in town square back in the day and I vividly remember banging my head against the wall trying to find ways to "get the word out". Well, if you own a store in a local town or offer a service like an attorney or a chiropractor for example, then chances are you're looking for answers to generate some walkin traffic as opposed to just web traffic. Well you might want to give this a look - http://www.localmapexperts.com It has to do with being on Google Maps. It may or may not make sense for your business, but it might be worth looking into.
Just an FYI - Happy New Year!