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Branding Strategy

How Branding Can Impact Your Bottom Line

If you are considering launching a new business, remember to include branding in your startup steps, or risk the negative impact to your bottom line.

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Pricing Strategy: How you can leverage pricing's direct effect on the brain in your marketing.

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Learn what Amazon.com, Ben & Jerry's, and other companies have done to build their brands so effectively.

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Branding Only Works on Cattle (Radio show) Our host talks to marketing blogger and author Johnathan Salem Baskin of Dim Bulb about why customers aren't paying attention anymore.
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Pimp My Pamphlet – How to Design and PDF Effective Sales Brochures (Article) Don’t stop with eye-snagging printed marketing materials and their built-in limitations. For top-tier sales brochures, go electronic with PDF – Portable Document Format.
No More Beating around the Bush (Tips for Entrepreneurs podcast) StartupNationï¿½s squeaky clean Rich Sloan gets a down-and-dirty visit from Betty Beauty creator Nancy Jarecki, who explains how every ï¿½Bettyï¿½ needs a little color and pizzazz.
What’s in a Name? The First Step in Branding Your Startup (Article) Choosing a name for your startup is an important part of your business plan, one of the first steps in branding your business and setting you up for marketing success. Follow these tips and you’ll be remembered.
By the Book – How Becoming an Author Can Create a New Marketing Tool (Article) Sometimes, all you have to do to get ahead in business is write a book. Really. Here’s why and how becoming an author can help you advance your marketing agenda.
Creating a Sustainable Competitive Advantage for Your Small Business (Article) Building a competitive advantage for your small business means creating assets and defenses for your brand and sales that competitors simply can't simply replicate. We delve into some methods for building an unbeatable business.
The Makings of a Great Brand and Creating a Vibrant Website (Radio show) Karen Post reviews branding strategies and tactics, while Titus Blair dives into the secrets of creating a vibrant website.
StartupNation’s 10 Steps to Open for Business – Step 9: Establish a Brand (Online seminar) One of the most important things you can do for your business is to create a great brand. Developing a brand is more than just deciding on a name or picking some colors. It’s developing an image and a personality that embodies what your company is and does.