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First thing to choose is a name such that it describes your business products and or services strongly. It should be so that ordinary man can easily distinguish the brand and the company it belongs to. It should be simple and easily to describe so people can easily recall it while buying.
Not only should it reinforce the key elements of your business, it should appeal to the customers you are trying to attract. In order for your name to be successful you'll need to have an appropriate marketing strategy.
Knowing your target customers is also important, not all people require what we offer. So it's better to market it to the people who are willing or the ones who needs our services. If they like our product and service, then our business can speak for itself. Then its already a brand. :D
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