Hi everyone,

Laura`s 15SecondPitch is amazing!

Pierre

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Pierre LEONARD
Founder, CEO Virtual Words Translations
Co-Founder, Virtual Words USA
Virtual Words Translations - Turning Language barriers into a Competitive Edge

Thanks so much to everyone here who has visited http://www.15SecondPitch.com We`ve just finished our third major release of the site and would absolutely LOVE your feedback. What would you like to see more of? What would make the site more useful to you? Any and all suggestions and comments are most welcome. I am very impressed with how positive and helpful everyone is on this site!

I believe in "Paying It Forward" so I`ll be sharing some marketing and P.R. strategies that have and have not worked for 15SecondPitch so far.

laura

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Laura Allen
http://www.15SecondPitch.com
Display your pitch to over 4,000 members at 15SecondPitch.com

LOTUS CLOTHING - Hardcore streetwear that makes the world a better place, really.

Hi all,

Here is my elevator pitch. Let me know what you think...

Haroldsays.com "Changing the way America does business by providing personalized, honest, consumer feedback."

Or, "Affecting the way America does business by providing personalized, honest, consumer feedback."

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Harold Cameron
Chief of Helping People
Consumer/Corporate Advocate
Ambassador of Positivity
HaroldSays
Phone & Fax:(570) 341-6796
Email: harold@haroldsays.com
Consumer Advocacy Blog: www.haroldsays.typepad.com
Website: www.haroldsays.com
YouTube Channel: www.youtube.com/haroldsays
/>How To Be Positive In A Negative World Website: www.howtobepositiveinanegativeworld.com
Harold Says "I am just an ordinary man with faith in an extraordinary God and together we do extraordinary things!"

Laura, you clearly have uncovered a need and I imagine you never lack for clients. Pierre, thanks for a fun exercise - and it was truly a challenge, as I`d always been taught to have a 30-second elevator speech. Succint is better! My 10-word elevator promo is:

"I teach businesspeople how to advertise effectively without overspending."

The branding statement I use in my own advertising is 

Advertising.  Simplified.

Tip for future use: Laypeople should be able to comprehend what you do in your 10-word description. When you use industry jargon or acronyms, you`ll lose people, because they don`t want to admit they don`t know what you`re talking about. Unless you knew my industry, you`d tune me out right now if I started talking about the CAB`s report on CATV digital tier penetration in a top 20 DMA.

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"The Media Fairy"
Carole Holden
Gelmtree Advertising

"Your advertising doesn`t have to be expensive or complicated to be effective. Ask for your free slice of Advertising Pie."

You mean a report from the Cable TV Advertising Association`s report on the market share of Digital Cable Subscribers in big cities ;)

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The Advice Guy
www.freeadvertisingadvice.org
Expert Advice For the Small Business Owner

  LOL Good job, Adman.You`re very close, and of course one would expect you to understand it. But I think you get the point I was trying to make. In case anyone`s curious, CAB is the Cable Advertising Bureau, and CATV is simply Cable Television. Digital tier penetration would refer to the percentage of cable subscribers who get digital service, and DMA is Designated Market Area. A top 20 DMA would certainly include a large metropolitan area, but is not necessarily restricted to just one big city. I live within the Orlando DMA, #19 in the country last time I checked. But in addition to Orlando, the DMA includes Daytona Beach, Cocoa, Kissimmee (land of Disney) and numerous smaller cities in a 9-county area. When I visited Laura`s site, some of the 10-word descriptions used acronyms and jargon that left me clueless, so my post was just a suggestion with an example.

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"The Media Fairy"
Carole Holden
Gelmtree Advertising

"Your advertising doesn`t have to be expensive or complicated to be effective. Ask for your free slice of Advertising Pie."

I`ve found the opposite to be true with the use of my "elevator pitch." 

Here`s mine for Jeff Fisher LogoMotives:

Engineering innovative identities to get businesses on the right track

                                      ----- or -----

Engineering innovative identities to get organizations on the right track

Having given myself the title "Engineer of Creative Identity" the term "engineering" makes a great deal of sense in my statement.  Not everyone immediately knows what the word "identities" means - it does seem to fall into the "industry jargon" category - but nearly 100% of the time it draws them into further conversation with me about what I actually do and what I can do for their business or organization.  The "on the right track" phrase is yet another reference to the train reference of my business name, the bLogo-oMotives name of my blog, the train imagery of my logo, my use of the term "Toot! Toot!" as a marketing tool and other railroad-releated elements I have used over the years to brand myself.

I do pop the terms "businesses" and "organizations" in and out of the statement.  Most of my work is done for business entities - but at least a good third of my efforts are for nonprofit organizations.

If people still don`t "get it" after further explanation I simply tell them "I make things pretty." 

- J.


 


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Jeff Fisher | Jeff Fisher LogoMotives | Tweet! Tweet!

Say Goodbye to your boss and open your own business!

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Paul Taylor www.wholesalemap.com Say Goodbye to your boss and open your own business!

Connecting Musicians, Fashionistas and Celebrities with Superior Products and Services.

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Laurie Champagne
CMO
Groove Rock Gear, Inc.
grooverockgear.com
grooverockmusic.com
grooverockradio.com



email: laurie[at]grooverockgear.com