I have started to see articles and posts about Gen Xers but not really understood which group the term refers to. Now I know, because the subject of a Harvard Business Review Ideacast is how Gen Xers (the 40 year olds it tells me) are all thinking of starting their own businesses. They`re facing the same issues with corporations that boomers do/did.
Seems to me this means there is, and will continue to be, a massive market amongst the small business owners.
That`s obviously why we have Start up Nation
Smart move guys
Serious about focussing your business on customers?
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