We have upgraded our website which specialises in retailing our own pearl designer jewellery online and really want to see what else we can do to improve it, in your expert opinion. At the moment, we are experimenting with the order checkout, by trying to make it short as possible. We have introduced a “Quick buy” next to the standard "Add to basket" button, but it doesn`t seem to be popular. Does it really matter how many steps the order checkout takes? For example, our standard order checkout takes 4 steps (forms) to complete and the express checkout only 2. Both have optional account registration at the order confirmation page. Your expert advice and feedback would be highly appreciated.
Our web agency also suggested a feature, where we offer a little cash back from the order for the customers who complete the full profile (i.e gender, interests, perhaps some survey questions). Do you think this is something worth doing?
This is our upgraded website: http://www.bobijou.com/
This is our previous version website: http://www.bobijou.redleaf.co.uk/